As one of the major entertainment agencies in South Korea, SM Entertainment boasts not only an impressive line-up of singers, actors and actress, but also successful cosmetic CF models.
A post on Pann started on September 28th highlighted this specialty of the agency as it lists almost every SM Entertainment artist promoting a cosmetic brand at some point of their career. Cosmetic product advertisements are almost a mark of popularity and beauty which entails that SM artists in large are considered the most attractive and lovable artists in the K-Pop industry. Although some of these contracts have expired, some of their promoting artists such as Red Velvet, Girls’ Generation, f(x)’s Krystaland more are still doing promotional campaigns until now.
For example, Nature Republic initially featured Taeyeon in one of their campaigns in 2013 followed by EXO last year. Other Girls’ Generation members who have starred in their own campaigns are Seohyun for The Face Shop, Sooyoung for Llang, Yuri forMamonde and Biotherm, Yoona for Innisfree and Tiffany for IPKN New York.
Meanwhile, other artists also had the chance to have overlapping campaign with BoAand TVXQ participating in different campaigns for Missha, while SHINee, f(x)’s Krystal and Red Velvet for Etude House.
Although there are a lot of cosmetic CFs featuring SM Entertainment’s artists, the post only highlighted the most memorable ones so far.